Customer Marketing Manager
Core
Drive executive engagement and customer advocacy for B2B enterprise SaaS clients to prove platform value and influence renewals/expansions.
Role type
Senior Customer Marketing Manager (B2B SaaS)
Builds
Account-based marketing campaigns, customer advocacy programs, and executive engagement initiatives for global enterprise accounts.
Domain
B2B Enterprise SaaS / Marketing Technology
Deliverable
product features
Required skills
Account-based marketing, executive engagement, customer advocacy, storytelling, program metrics definition, Salesforce proficiency, AI tool usage
Preferred skills
Creative technology, adtech, martech, analytics, event management, category building
Responsibilities
Map decision-makers across global enterprise accounts, run tailored account-based campaigns, recruit and activate customer advocates, produce case studies and impact updates, launch customer-specific narratives, define and report on customer marketing metrics.
Seniority
Senior, hands-on IC