Measurement Lead
Core
Lead the development and delivery of measurement strategies connecting media effectiveness, marketing analytics, and technology to deliver better outcomes for enterprise clients.
Role type
Senior hands-on IC measurement lead (media & data)
Builds
Measurement roadmaps, integrated frameworks (attribution, incrementality, MMM), and AI-enabled workflows
Domain
Digital marketing, media effectiveness, and data analytics
Deliverable
production ML models
Required skills
Digital analytics, measurement implementation, platform architecture, attribution, incrementality experiments, Marketing Mix Modelling (MMM), SQL, cloud data environments, GA4, Google Tag Manager, server-side tagging, conversion APIs, advertising platforms, client consulting, commercial growth
Preferred skills
Python, R, marketing data pipelines, CDPs, advanced cloud architectures, data clean rooms, privacy-enhancing technologies, AI agents, analytical workflow redesign
Technologies
GA4, Google Tag Manager, Google Cloud, BigQuery, DV360, CM360, SA360, Meta, TikTok
Responsibilities
Build measurement roadmaps and integrated frameworks tailored to client business goals; Design experimentation programmes (geo-tests, conversion and brand lift, holdouts); Implement and optimise measurement across media platforms and privacy-led setups; Act as senior measurement advisor leading client engagements from discovery to strategic recommendations; Lead measurement propositions in pitches and build technology partnerships; Build team capability through training and coaching
Seniority
Senior, hands-on IC
