Senior Director, Integrated Campaigns & Field Marketing
Core
Own integrated campaign planning, partner marketing, and field marketing to drive pipeline and market coverage for auto repair shops.
Role type
Senior Director, Integrated Campaigns & Field Marketing
Builds
Coordinated campaigns, partner channels, and in-field presence for the auto repair industry
Domain
SaaS / Automotive Aftermarket
Required skills
Integrated campaign strategy, field marketing leadership, partner marketing management, SMB audience targeting, pipeline modeling, team building, executive communication, martech fluency
Preferred skills
Automotive aftermarket experience, vertical SaaS for trade-based industries
Technologies
AI-powered tools, modern martech
Responsibilities
Own integrated campaign strategy and planning calendar; Lead multi-channel campaign activation including ABM; Direct field marketing with regional sales leaders; Direct partner marketing for measurable pipeline; Work with Digital Growth on shared acquisition targets; Build team operating rhythm; Hire and develop team members; Report on pipeline and program performance
Seniority
Senior Director, hands-on leadership