Director, Customer & Partner Marketing
Core
Own strategy and execution of marketing programs driving customer expansion (cross-sell, upsell), partner-sourced pipeline generation, and retention for multi-location brands, franchises, and property businesses.
Role type
Director, Customer & Partner Marketing (B2B SaaS)
Builds
Expansion pipeline, partner-sourced pipeline, customer retention programs, and co-marketing campaigns.
Domain
B2B SaaS, Property Management, Local Search & AI
Required skills
B2B SaaS marketing strategy, customer growth & expansion, account-based marketing, partner/channel marketing, team leadership, marketing automation, CRM proficiency, data-driven performance optimization, AI-enabled workflow design, budget management.
Preferred skills
Experience with multi-location/franchise customers, martech/agency ecosystem knowledge.
Technologies
Marketo, Salesforce, AI marketing tools.
Responsibilities
Develop and execute customer marketing strategies for expansion and retention; build targeted account-based campaigns; lead partner marketing programs and enablement; champion AI and automation for campaign efficiency; manage and develop a team of two Demand Generation Managers and a Marketing Coordinator; align with Sales and Customer Success on resource prioritization.
Seniority
Director, hands-on IC with people management
