Product Marketing Lead
Core
Own positioning and messaging for BrightAI's physical AI platform that predicts failures in essential infrastructure assets (water, power, oil, gas) using sensors, software, and foundation models.
Role type
Product Marketing Lead (B2B Enterprise/Industrial)
Builds
Web pages, sales materials, case studies, editorial content, and sales enablement assets for the Stateful platform.
Domain
Industrial IoT / Physical AI / Essential Infrastructure (Water, Power, Oil & Gas)
Deliverable
product features
Required skills
Strategic positioning, technical writing, customer interviewing, content strategy, launch planning, AI tool usage
Preferred skills
Utilities/energy industry experience, IoT/sensor product marketing, long-cycle sales enablement
Responsibilities
Set positioning and messaging for company, products, and use cases; Interview customers and prospects to refine messaging; Translate technical AI/sensor systems into clear value for operators and executives; Write and maintain website pages, sales decks, and one-pagers; Produce customer case studies; Run editorial calendar for articles and newsletters; Plan product launches and sales enablement.
