Senior Analyst, Analytics & Insights - Programmatic
Core
Senior analyst providing actionable insights and campaign strategy to external clients and internal product teams for a programmatic marketing optimization platform.
Role type
Senior client-facing analytics and strategy analyst
Builds
Actionable insight presentations, lead marketing strategy discussions, and campaign optimization recommendations
Domain
Digital media / Programmatic advertising
Deliverable
production ML models
Required skills
SQL, Excel (pivot tables, VBA/Macros), Python, SAS, Tableau, data manipulation, campaign performance analysis, testing design, storytelling
Preferred skills
Audience insights reporting, PowerPoint visualization, technical acumen for campaign design, multitasking
Responsibilities
Partner with Sales/Customer Success to monitor optimization platform and design Real-time Brand Optimization surveys; Deliver actionable insight presentations and lead marketing strategy discussions with clients; Provide feedback to Product/Engineering on automation and model features; Review model performance across revenue, performance, and pacing; Design and implement tests to evaluate model and feature performance; Develop innovative measurement tools and solutions; Communicate campaign optimization results to clients to prove value against business goals.
Seniority
Senior, hands-on IC
