Director, Integrated Marketing
Core
Lead integrated marketing strategy connecting thought leadership, digital activation, demand generation, campaigns, events, and sales enablement to drive business impact.
Role type
Director, Integrated Marketing
Builds
Cohesive marketing approach supporting measurable business growth
Domain
Healthcare/Life Sciences B2B
Required skills
Integrated marketing strategy, digital activation, demand generation, account-based marketing, content strategy, data analytics, AI tools, HubSpot, Salesforce, campaign management, brand storytelling
Preferred skills
Healthcare/life sciences experience, complex B2B markets, marketing automation, paid media, SEO
Technologies
HubSpot, Salesforce, Demand Base, AI marketing tools
Responsibilities
Lead integrated campaigns aligned with growth priorities; develop thought leadership strategy and editorial plans; direct digital strategies across channels; connect event marketing to campaigns; partner with sales on account-based programs; maintain brand storytelling; execute paid and earned media strategies; design segmentation and targeting; utilize AI tools for workflows; track and manage KPIs.
Seniority
Director, strategic leadership