Director, Integrated Marketing
Core
Lead integrated marketing strategy connecting thought leadership, digital activation, demand generation, campaigns, events, and sales enablement to drive business impact.
Role type
Director, Integrated Marketing
Builds
Cohesive marketing approach supporting measurable business growth
Domain
B2B Healthcare/Life Sciences
Required skills
Integrated marketing strategy, digital activation, demand generation, account-based marketing, content strategy, data analytics, AI tools utilization, HubSpot, Salesforce, campaign management, stakeholder partnership
Preferred skills
Healthcare/life sciences experience, complex B2B market knowledge, marketing automation expertise
Technologies
HubSpot, Salesforce, Demand Base, AI marketing tools
Responsibilities
Lead integrated campaigns aligned with growth priorities; develop thought leadership strategy and editorial plans; direct digital strategies across web, email, social, search, and paid media; partner with sales on account-based programs; manage KPIs and funnel reporting; utilize AI tools to orchestrate workflows
Seniority
Director, strategic leadership & team management