Head of Media
Core
Define and execute Mercury's media investment strategy to amplify launches and company narrative across paid channels, integrating with the broader marketing ecosystem.
Role type
Head of Media (Strategy & Agency Management)
Builds
Media investment plans, agency partnerships, and measurement frameworks for a fintech consumer brand.
Domain
Fintech / Digital Marketing
Required skills
Media investment strategy, agency management, attribution modeling, incrementality testing, media mix modeling, cross-functional marketing integration, budget scaling, unconventional channel identification.
Preferred skills
None stated.
Technologies
None stated.
Responsibilities
Build and execute a media investment plan with a doubling budget; develop differentiated media and distribution approaches; lead agency and media partner relationships; establish a rigorous measurement system for attribution and optimization; integrate paid media with brand, performance, and product marketing teams.
Seniority
Senior, strategic leadership