Group Director, SEM
Core
Lead the paid search department, driving growth and strategic oversight for large accounts while serving as a subject matter expert across paid search and YouTube.
Role type
Senior IC Group Director, Search (SEM)
Builds
Paid search strategies, media plans, and client growth roadmaps for direct clients.
Domain
Digital Marketing / Performance Marketing
Deliverable
product features
Required skills
Paid Search strategy, YouTube marketing, Demand Gen, Performance Max, Value-Based Bidding, Team leadership, Client relationship management, Revenue generation, Media planning, Vendor partnership management
Preferred skills
D2C/Retail/B2B advertising, Offline Conversion Data, CRM integrations, Bid management platforms (SA360, Skai, Marin), Advanced slide presentation
Technologies
Google Ads, Microsoft, OpenAI, SA360, Skai, Marin
Responsibilities
Lead and mentor a team of SEM specialists and Account Leads; Drive new business revenue and client growth; Present performance and tactical priorities to clients and stakeholders; Partner on media plans and forecasting; Drive search strategy innovation and testing; Manage vendor partnerships and alpha opportunities; Operationalize team processes.
Seniority
Senior, hands-on IC with management responsibilities