CRM Lifecycle Specialist (Contract)
Core
Execute and optimize automated customer retention journeys across email, SMS, and mobile push channels for a DTC wellness brand.
Role type
Mid-level CRM Lifecycle Specialist (Contract)
Builds
Automated customer journeys and triggered campaigns
Domain
DTC E-commerce / Wellness / Retail
Required skills
CRM platform configuration, audience segmentation, campaign QA, A/B testing, performance reporting, project management, cross-functional collaboration
Preferred skills
Braze, Bluecore, Attentive, HTML/Liquid, CDPs, mobile deep linking
Technologies
Braze, Klaviyo, Iterable, Attentive, Bluecore, Asana
Responsibilities
Build, configure, test, schedule, and deploy campaigns and journeys within CRM and messaging platforms; Conduct rigorous pre-launch QA across content, links, rendering, dynamic logic, deep links, tracking, and customer eligibility; Monitor campaign and journey performance, maintain recurring reports, identify trends or anomalies, and translate results into clear insights and optimization recommendations; Execute A/B and multivariate tests across creative, messaging, segmentation, offer, timing, and cadence; Partner with Martech, Data, and QA teams to troubleshoot campaign or data issues, validate event and attribute usage, support new integrations, and maintain reliable audience and journey logic; Maintain project calendars, testing trackers, campaign documentation, and process guides to keep programs organized, scalable, and easy to audit.
Seniority
Mid-level, hands-on IC