CRM Manager - International (Contract)
Core
Lead planning, execution, and optimization of lifecycle journeys and marketing campaigns across email, SMS, and push for Alo's international markets to drive repeat purchases and brand loyalty.
Role type
Senior IC CRM Manager (International)
Builds
Culturally relevant retention programs and automated customer journeys for global markets
Domain
Wellness retail / E-commerce / International Marketing
Required skills
Lifecycle/Retention CRM strategy, Email/SMS/Push campaign execution, Market-level performance analysis, A/B testing, Martech automation, Cross-functional stakeholder management, Localization strategy
Preferred skills
Experience with Salesforce Marketing Cloud, Attentive, Braze, Bluecore, WhatsApp, WeChat, KakaoTalk, LINE
Technologies
Salesforce Marketing Cloud, Attentive, Braze, Bluecore, WhatsApp, WeChat, KakaoTalk, LINE
Responsibilities
Own end-to-end execution of international lifecycle journeys and triggered communications; Leverage regional data to build segmented, personalized messaging; Deliver weekly and quarterly market-level performance insights; Collaborate with Creative, Digital, Brand, and in-market stakeholders; Work with Data teams to monitor performance and define KPIs; Partner with Martech to build and scale automations; Lead A/B testing across creative, segmentation, cadence, and channel mix
Seniority
Mid-Senior, hands-on IC