Commercial Lifecycle Marketing
Core
Design, develop, and manage digital lifecycle programs for 14k+ commercial customers to drive awareness, adoption, expansion, and retention.
Role type
Senior Lifecycle Marketing Manager (Data-Driven)
Builds
Automated email, in-app, and Slack journeys for commercial customers
Domain
SaaS / Digital Operations / AI
Required skills
Program management, Marketing automation, Data analysis, SQL, A/B testing, Stakeholder communication, AI tool prototyping, Cross-functional collaboration
Preferred skills
AI agent design, CRM integration, Slack messaging strategy
Technologies
Marketo, Gong Engage, Slack, Claude, SQL, Excel, Gainsight, Salesforce
Responsibilities
Build and manage automated email lifecycle journeys in Marketo and Gong Engage; Partner with Product to adjust in-app experiences; Build messaging for Slack to drive adoption; Analyze customer engagement data to infer next-best actions; Implement A/B testing to validate program effectiveness; Communicate data-backed recommendations to senior leadership.
Seniority
Senior, hands-on IC