Senior Manager, Retail Marketing
Core
Define and drive global retail marketing strategy with direct execution ownership across the United States and Canada to transform stores into cultural destinations.
Role type
Senior Manager, Retail Marketing
Builds
In-store activations, experiences, and programming for ALO stores
Domain
Luxury activewear and wellness retail
Deliverable
product features
Required skills
Retail marketing strategy, team leadership, in-store activation planning, local partnership development, budget management, new store opening marketing, marketing analytics, cross-functional collaboration
Preferred skills
Luxury brand experience, activewear/fashion/lifestyle background, network of luxury hospitality and wellness partnerships in US markets
Technologies
Marketing analytics tools
Responsibilities
Establish global retail marketing frameworks and execute end-to-end in US/Canada; Lead a team of retail marketers and new store opening specialists; Develop and execute in-store activation calendars and event design; Drive retail traffic and manage KPIs for foot traffic and sales; Identify and manage high-impact local partnerships; Oversee retail marketing budgets and ROI; Own the new store opening marketing playbook
Seniority
Senior, hands-on IC with leadership responsibilities