Marketing Automation Specialist
Core
Drive, develop, and quality-assure automated customer dialogues across the customer journey to create value for Telia and its customers.
Role type
Marketing Automation Specialist (CVM)
Builds
Automated customer dialogues and personalized content for Telia, OneCall, and Mycall brands.
Domain
Telecommunications / Customer Value Management (CVM)
Deliverable
production ML models | product features
Required skills
Marketing automation, CRM, data-driven customer communication, Salesforce Marketing Cloud, SQL, testing, effect measurement, continuous optimization, customer journey mapping, stakeholder management
Preferred skills
SQL, experience from agency or large brand environment
Responsibilities
Plan, execute, and optimize automated customer dialogues; Create personalized content based on data and customer behavior; Define, extract, and quality-assure customer lists and segments for targeted communication; Develop methodologies, best practices, and standards for marketing automation.
Seniority
Mid-level, hands-on IC