Marketing Automation Specialist
Core
Building and optimizing automated B2C customer communication flows and campaigns to drive loyalty and business growth.
Role type
Marketing Automation Specialist
Builds
Automated email, SMS, and social media campaigns; customer journey flows; integration with landing pages and telesales.
Domain
Telecommunications / B2C Marketing
Deliverable
production ML models | product features | dashboards & analysis
Required skills
Marketing Automation campaign management, Salesforce Marketing Cloud, SQL, AMPscript, data-driven analysis, cross-channel communication strategy
Preferred skills
Salesforce ecosystem expertise, script language learning agility
Technologies
Salesforce Marketing Cloud, SQL, AMPscript
Responsibilities
Design and execute trigger-based and ad-hoc automated campaigns; manage multi-channel communication (email, SMS, social); collaborate with sales teams on data requirements; analyze campaign results and optimize workflows.
Seniority
Mid-level, hands-on IC