Senior Audience Marketing Manager
Core
Own audience strategy and campaign execution for a specific industry vertical (e.g., Healthcare, Financial Services) to drive pipeline and revenue outcomes for a cloud contact center platform.
Role type
Senior B2B Demand Marketing Manager (Account-Based Marketing)
Builds
Integrated demand generation campaigns and account engagement programs for net-new prospects and existing customers
Domain
B2B SaaS / Cloud Contact Center (CCaaS)
Required skills
B2B SaaS marketing strategy, Account-Based Marketing (ABM), pipeline and revenue accountability, cross-functional partnership with Sales/CS, budget management, regulated industry marketing, multi-channel demand marketing, AI tool proficiency
Preferred skills
Experience in Healthcare or Financial Services, familiarity with CCaaS/UCaaS, knowledge of ABM platforms (6sense, Demandbase), Salesforce expertise
Technologies
6sense, Demandbase, Salesforce, AI tools
Responsibilities
Define and execute vertical-specific audience plans, manage marketing budgets, partner with sales on shared account lists, adapt platform positioning for industry buying committees, measure campaign impact on pipeline and revenue
Seniority
Senior, hands-on IC
