Lifecycle Marketing Specialist
Core
Deliver lifecycle campaigns head to tail including planning, testing, executing, and measurement for Live Service and franchise titles across email, mobile, and on-console channels.
Role type
Lifecycle Marketing Specialist
Builds
Multi-channel digital programs and automated journeys for PlayStation Live Service and franchise software titles
Domain
Gaming / Live Service Marketing
Required skills
B2C marketing, customer lifecycle management, engagement marketing, campaign management tools, Salesforce Marketing Cloud, Journey Builder, Interactive Studio, data analysis, test and learn strategy, cross-functional collaboration
Preferred skills
Experience building Lifecycle Marketing programs for Live Service games, innovative approach to marketing technologies
Technologies
Salesforce Marketing Cloud, Journey Builder, Interactive Studio
Responsibilities
Build, configure, test, QA and launch multi-channel campaigns and automated journeys; Partner with senior leads to translate strategies into high-quality campaigns; Plan campaigns based on existing blueprints and iterate on structures; Adapt campaign plans in response to game updates and player behavior; Drive 'Player Centricity' through models and insights for 1:1 personalization; Analyze campaigns to understand performance and share insights; Collaborate on test and learn strategy to optimize campaigns; Keep a pulse on emerging trends and technologies in lifecycle marketing
Seniority
Mid-level, hands-on IC