Growth Marketing Manager
Core
Own customer acquisition and shape product market entry across paid media, social channels, and influencer campaigns for a DTC phone accessory brand.
Role type
Growth Marketing Manager (Individual Contributor)
Builds
Customer acquisition campaigns and product launch strategies
Domain
eCommerce / Direct-to-Consumer / Mobile Accessories
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
Paid media strategy, ROAS optimization, creative testing program management, campaign concept development, cross-functional collaboration, strategic planning, data-driven decision making
Preferred skills
Google Ads proficiency, hands-on experience scaling Meta and TikTok ad spend
Technologies
Triple Whale, Meta Ads Manager, TikTok Ads Manager, Google Ads
Responsibilities
Manage paid media budgets and optimize campaigns for ROAS and new-customer growth; Build and manage continuous testing programs for creative hooks, formats, and audiences; Analyze campaign performance to guide decisions and report to leadership; Develop launch strategies for new products and promotions; Partner with creative and influencer teams to source content and align assets; Shape social content strategy based on performance trends
Seniority
Mid-Senior, hands-on IC