Senior Manager, Conversion Rate Optimization
Core
Lead the strategy, team, and operating model for increasing the effectiveness of the digital traffic-to-lead journey to improve lead volume and quality.
Role type
Senior Manager, Conversion Rate Optimization
Builds
Digital traffic-to-lead journey, landing pages, experimentation infrastructure, and measurement frameworks
Domain
SaaS / Home Services / Growth Marketing
Required skills
Conversion rate optimization strategy, A/B and multivariate experimentation, statistical power and sample sizing, behavioral analytics, funnel analysis, cross-functional leadership, data-driven decision making, hypothesis development, website optimization platforms, quantitative and qualitative research
Preferred skills
Strategic thinking connecting customer behavior and marketing economics, leading through influence without direct authority, executive-ready communication, creating clarity across competing priorities, test-and-learn mindset, developing people and raising standards
Technologies
Optimizely, VWO, Google Analytics 4, Hotjar, FullStory, Contentsquare
Responsibilities
Lead conversion rate optimization strategy and annual roadmap; manage and develop a high-performing conversion optimization team; direct a portfolio of A/B and multivariate experiments; establish research strategy combining behavioral analytics and customer insights; shape landing page and digital journey strategy; drive cross-functional improvements to site performance and personalization; influence roadmaps for experimentation infrastructure and measurement; define measurement framework for conversion performance; establish scalable standards for experiment intake and knowledge management
Seniority
Senior Manager, hands-on IC with team leadership