Senior Manager, Performance Marketing (Mobile)
Core
Lead new customer acquisition for a mobile app serving home service professionals through paid and organic channels.
Role type
Senior Manager, Performance Marketing (Mobile)
Builds
Mobile app user acquisition programs, measurement ecosystems, and scalable reporting frameworks.
Domain
SaaS / Home Services / Mobile Marketing
Required skills
Mobile user acquisition strategy, App Store Optimization (ASO), mobile measurement and attribution, paid social advertising, Apple Search Ads, Google App Campaigns, data analysis, team leadership, competitive intelligence, AI tools and automation
Preferred skills
Strategic thinking, hands-on testing and execution, cross-functional influence, navigating ambiguity, curiosity about emerging platforms
Technologies
Apple Search Ads, Google App Campaigns, Adjust, Branch, Meta, Google Ads
Responsibilities
Lead mobile new customer acquisition strategy across paid and organic channels; Own App Store Optimization (ASO) strategy and presence; Act as business owner for mobile measurement and attribution; Forecast and report on the mobile acquisition funnel; Manage mobile measurement platforms; Collaborate with Creative to develop mobile-specific assets; Partner with Product and Engineering on tracking requirements; Test, launch, and scale new acquisition programs; Conduct competitive intelligence; Coach and develop team members
Seniority
Senior Manager, hands-on leadership
