Integrated Marketing Manager
Core
Execute omnichannel marketing campaigns and manage integrated marketing calendars to drive brand growth for an organic infant formula company.
Role type
Integrated Marketing Manager
Builds
Omnichannel marketing campaigns, brand moments, and cohesive narratives across channels
Domain
Consumer Packaged Goods (CPG) / eCommerce / DTC
Deliverable
product features
Required skills
Campaign planning and execution, Integrated marketing calendar management, Cross-channel partner coordination, Creative project management, Asana proficiency, Figma proficiency, Competitive landscape analysis
Preferred skills
Startup environment experience, CPG brand experience, eCommerce/DTC experience
Technologies
Asana, Figma
Responsibilities
Support campaign planning and execution across integrated marketing efforts, Ensure channel tactics and deliverables are aligned to brief, Manage integrated marketing calendar and respective inputs from cross-channel partners, Manage integrated campaign timelines and briefing process, Serve as main POC for Creative PM and operations org, Coordinate campaign hindsighting process to analyze performance and inform future strategies, Track and report on monthly competitive landscape
Seniority
Mid-Senior, hands-on IC
