Senior Marketing Automation Specialist
Core
Senior Marketing Automation Specialist & Account Manager serving enterprise B2B clients by managing high-touch account relationships and executing complex marketing campaigns.
Role type
Senior IC marketing automation specialist (account management)
Builds
Production-ready Eloqua campaign briefs, automated multi-step nurture programs, event-triggered streams, and bidirectional CRM synchronizations
Domain
B2B marketing, marketing automation, revenue operations
Required skills
Oracle Eloqua technical configuration, HubSpot workflows and reporting, HTML/CSS email development, B2B lead scoring, CRM integrations (Salesforce/Dynamics/Oracle CX), project management, stakeholder navigation
Preferred skills
Oracle Eloqua Master/Luminary certification, HubSpot certifications, experience migrating between Eloqua/HubSpot instances
Technologies
Oracle Eloqua, HubSpot, Salesforce, Microsoft Dynamics, Oracle CX, HTML, CSS, Microsoft Excel
Responsibilities
Serve as primary point of contact for assigned B2B client accounts, plan marketing roadmaps translating business goals into campaign briefs, manage project scope and timelines, design and execute complex automated campaigns, build and maintain HubSpot workflows and lists, code responsive email templates and landing pages, generate performance reports and analyze key metrics
Seniority
Senior, hands-on IC