Field Marketing Specialist - Brazil
Core
Build and own the marketing strategy and execution for LATAM, managing local activities including demand generation, ABM, events, customer marketing, web, content, and PR to increase awareness, drive engagement, generate leads, and support conversion rates.
Role type
Marketing Manager (LATAM/Brazil)
Builds
Marketing strategy, demand generation, ABM, events, customer marketing, web, content, and PR for Insider One's B2B SaaS platform.
Domain
B2B SaaS / Customer Engagement / Marketing
Deliverable
product features
Required skills
B2B marketing, SaaS marketing, digital marketing, email marketing, webinar management, project management, event planning and execution, content creation, sales alignment
Preferred skills
Experience with email marketing tools, experience with webinar tools
Technologies
Insider One platform, email marketing tools, webinar tools
Responsibilities
Build and own marketing strategy for LATAM; Manage local marketing activities (demand gen, ABM, events, content, PR); Own and optimize the Brazil website; Manage event marketing program calendars; Create locally relevant assets (case studies, whitepapers); Measure program performance and lead quality with sales.
Seniority
Mid-level, hands-on IC
