Digital Ad Trafficker
Core
Execute, manage, and optimize digital advertising campaigns across multiple paid media platforms to drive user acquisition and growth for online gaming and sports betting brands.
Role type
Digital Ad Trafficker (Performance Marketing)
Builds
Paid media campaigns (Search, Display, Video, App) for BetRivers, PlaySugarHouse, and RushBet
Domain
Online gaming, sports betting, digital entertainment
Required skills
Google Ads, Meta Ads, TikTok Ads, LinkedIn Ads, X Ads, Apple Search Ads, Google Analytics 4, Google Tag Manager, mobile attribution (AppsFlyer/Adjust), data analysis (Excel/Sheets), A/B testing, campaign structure and bidding strategies
Preferred skills
Google Play Console, App Store Connect, programmatic advertising (DV360), video gaming/sports betting industry experience, sports industry interest
Technologies
Google Ads, Meta Ads, TikTok Ads, LinkedIn Ads, X Ads, Apple Search Ads, Google Analytics 4, Google Tag Manager, Looker Studio, AppsFlyer, Adjust, Supermetrics, Google Search Console
Responsibilities
Implement and optimize campaigns across Google, Meta, TikTok, LinkedIn, X, and Apple Search Ads; manage audiences, remarketing, budgets, and conversions; monitor daily KPIs (CPA, CPC, ROAS, etc.); design and execute A/B tests; configure tracking and validation; prepare performance reports and dashboards
Seniority
Mid-level (4+ years experience)
