Pricing Specialist - Structural Pricing & Packaging
Core
Define how Udemy monetizes products across Marketplace, Subscription, and integrated offerings by shaping pricing architecture, packaging strategy, and experimentation to drive revenue growth and customer lifetime value.
Role type
Senior IC pricing specialist (structural pricing & packaging)
Builds
Pricing architecture, packaging bundles, subscription tiers, and monetization strategies for global products
Domain
EdTech / SaaS / Marketplace
Deliverable
production ML models | product features | dashboards & analysis | research | client delivery | infrastructure | physical/clinical work
Required skills
strategic thinking, analytical problem solving, influence & collaboration, decision making, business case development, pricing experimentation design, performance analysis, industry trend monitoring, stakeholder presentation
Preferred skills
SQL, Excel, Tableau, A/B testing, customer segmentation
Technologies
SQL, Excel, Tableau
Responsibilities
Partner with Pricing Lead to develop pricing strategies across Marketplace, Subscription, and future product offerings; Design pricing architecture including list prices, regional pricing, packaging, bundles and subscription tiers; Develop business cases for pricing changes using data driven insights, competitive analysis, and financial modeling; Design and evaluate pricing experiments to better understand willingness-to-pay, price elasticity, and customer behavior; Analyze pricing performance and recommend improvements that optimize conversion, GMV, and customer lifetime value; Collaborate with Product, Marketing, Engineering, Analytics, and Finance to translate pricing strategy into executable initiatives; Monitor industry trends and competitive pricing models to identify new monetization opportunities; Present pricing recommendations and experiment findings to senior stakeholders.
Seniority
Mid-Senior, hands-on IC
