Social User Acquisition Manager
Core
Lead and scale paid social user acquisition campaigns on Meta and LinkedIn to drive new customer growth for a deskless workforce management platform.
Role type
Senior performance marketing manager (paid social)
Builds
Scalable paid social campaigns and user acquisition funnels
Domain
B2B SaaS / Performance Marketing
Deliverable
production ML models | product features | dashboards & analysis | client delivery | infrastructure
Required skills
Paid social campaign management, creative strategy, A/B testing, data analysis, stakeholder collaboration, market research
Preferred skills
B2B SaaS experience, additional social platforms expertise, advanced BI tools proficiency
Technologies
Meta, LinkedIn, Excel, Google Sheets, Looker, Tableau, Power BI
Responsibilities
Manage and optimize large-scale paid social campaigns, partner with creative teams on ad assets, conduct market research, build testing frameworks, optimize for CAC/ROAS/LTV, translate data into insights
Seniority
Mid-level, hands-on IC