Creative Strategist
Core
Translate performance marketing data into creative direction, hooks, and formats to drive paid social growth for a clean K-Beauty brand.
Role type
Creative Strategist (Performance Marketing)
Builds
Paid social campaigns, creative assets, and testing roadmaps for Meta, TikTok, and secondary channels.
Domain
D2C E-commerce / Clean Beauty / Performance Marketing
Deliverable
product features
Required skills
Creative strategy, paid social optimization (Meta/TikTok), data analysis (CTR, hold rates), creative brief writing, A/B testing design, cross-functional collaboration, CRO alignment
Preferred skills
Visual production (Canva), workflow analytics tools (Motion), Italian or French language
Technologies
Meta, TikTok, Canva, Motion
Responsibilities
Deliver creative briefs, storyboards, and direct-response copy; monitor micro-metrics to diagnose asset performance; build A/B testing roadmaps; align design, content, and influencer teams; audit e-commerce landing pages for CRO; adapt winning creatives for secondary channels.
Seniority
Mid-Senior (4+ years experience)
