Senior Manager, Growth Marketing (New Ventures)
Core
Drive new patient growth by building, testing, and scaling offline and partner channels (Podcast, Radio, CTV, Direct Mail, Affiliates) for a virtual medical practice.
Role type
Senior Manager, Growth Marketing (New Ventures)
Builds
Offline and partner acquisition channels, high-velocity testing engine, DTC growth strategy execution
Domain
Healthcare (Women's health, Pediatrics, Menopause) + Digital Marketing
Required skills
DTC growth marketing, offline channel management, budget optimization, agency relationship management, funnel conversion optimization, financial modeling, data analysis, creative ideation
Preferred skills
Retention marketing, women's health industry experience, content creation
Technologies
Podcast platforms, Radio networks, Connected TV (CTV), Direct Mail systems, Affiliate networks
Responsibilities
Set full-funnel DTC growth strategy, execute day-to-day acquisition across offline/partner channels, build testing and optimization engine, manage acquisition marketing budget, lead agency relationships, partner with Product to optimize funnel CVR, collaborate with Clinical/Operations to ensure patient trust
Seniority
Senior, hands-on IC with management responsibilities