Senior Analyst, Analytics and Insights (Programmatic)
Core
Senior analyst partnering with Sales and Customer Success to monitor optimization platforms, design surveys, deliver actionable insights, and lead marketing strategy discussions for external clients while providing feedback to internal Product and Engineering teams.
Role type
Senior client-facing analytics and strategy analyst
Builds
Actionable insight presentations, lead marketing strategy discussions, and campaign optimization recommendations
Domain
Digital media / Programmatic advertising
Deliverable
production ML models | dashboards & analysis | client delivery
Required skills
SQL, Excel/pivot tables, VBA/Excel Macros, Tableau, Python, SAS, data manipulation, storytelling, diagnostic skills, campaign design
Preferred skills
Audience insights reporting, PowerPoint visualization, technical acumen for campaign optimization
Responsibilities
Partner with Sales and Customer Success to monitor optimization platforms and design Real-time Brand Optimization surveys; Deliver actionable insight presentations and lead marketing strategy discussions with clients; Review campaign performance across revenue, performance, and pacing; Design and implement tests to evaluate model and feature performance; Consult with clients on development and alignment of marketing programs across online channels; Communicate campaign optimization results to prove value against business goals.
Seniority
Senior, hands-on IC
