Senior Manager, Paid Acquisition
Core
Own Apollo.io's performance marketing engine across all paid channels to drive scalable, efficient growth for a B2B SaaS platform.
Role type
Senior Manager, Paid Acquisition (Strategic Architect & Hands-on Operator)
Builds
Scalable paid acquisition campaigns across Search, Social, TV, Audio, and OOH channels
Domain
B2B SaaS / Performance Marketing
Deliverable
production ML models | product features | dashboards & analysis | client delivery | infrastructure
Required skills
Performance marketing strategy, B2B SaaS experience, Google Ads, Meta Ads Manager, LinkedIn Campaign Manager, offline channel management (TV, Audio, OOH), tracking and attribution (pixel, CAPI, UTM, multi-touch), data analysis (Looker, Amplitude), team leadership, cross-functional partnership
Preferred skills
Experience with PLG and SLG acquisition motions, agency/vendor management, forecasting and pacing
Technologies
Google Ads, Meta Ads Manager, LinkedIn Campaign Manager, Looker, Amplitude
Responsibilities
Lead and develop a high-performing team of paid channel specialists; Manage an 8-figure annual budget with focus on efficiency and incrementality; Build and evolve measurement and attribution frameworks; Drive systematic testing and experimentation across creative, audience, and bid strategy; Partner cross-functionally with Creative, Brand, Analytics, Product, and Finance; Own forecasting, pacing, and performance reporting; Manage relationships with external agencies and media partners
Seniority
Senior Manager, strategic leadership with hands-on execution