Business Development Manager, Digital Advertising
Core
Identify and develop new client opportunities for digital advertising by researching prospects, conducting outbound outreach, and qualifying leads to build a pipeline for Account Executives.
Role type
Business Development Manager (Digital Advertising Sales)
Builds
Qualified sales pipeline and advertising partnerships for a local news organization
Domain
Local journalism / Digital advertising
Deliverable
client delivery
Required skills
outbound prospecting, lead qualification, CRM management, sales research, presentation creation, relationship building
Preferred skills
media sales experience, CRM proficiency (Salesforce/HubSpot), digital advertising familiarity, LinkedIn prospecting, Baltimore/Maryland market knowledge
Technologies
Salesforce, HubSpot, LinkedIn
Responsibilities
Research prospective advertisers and build targeted prospect lists; Conduct personalized outreach via phone, email, and LinkedIn; Qualify leads based on business goals and budget; Schedule introductory meetings for Account Executives; Maintain accurate CRM records and track pipeline status; Prepare sales materials and presentations for client meetings.
Seniority
Individual Contributor, 1–3 years experience