Director, Paid Search
Core
Lead paid search strategy and optimization for large-scale B2B client accounts, managing budgets over $1MM monthly and driving growth through search-driven performance marketing.
Role type
Senior IC Paid Search Director (Management)
Builds
Holistic media plans, campaign roadmaps, and client presentations for B2B lead generation accounts.
Domain
Digital Marketing / Performance Marketing
Required skills
Paid Search strategy, B2B lead generation, team management, budget management ($1MM+), cross-channel media planning, client stakeholder presentation, automation/AI adoption, bid management platforms, Google ecosystem expertise.
Preferred skills
Bid management platforms (SA360, Skai, Marin), YouTube/App Campaigns/Performance Max/Demand Gen experience.
Technologies
Google Ads, Bing Ads, SA360, Skai, Marin, Excel, Google Sheets.
Responsibilities
Own Paid Search strategy for multiple large accounts; present strategy and performance to client stakeholders; partner on holistic media plans and forecasting; define roles and delegate work to supporting teams; manage team performance and client relationships; drive innovation and testing on the book of business.
Seniority
Senior, hands-on IC with management responsibilities