Marketing Operations Lead
Core
Own the systems, data integrity, and operating rhythm behind the marketing funnel, including lead routing, database hygiene, email segmentation, and lifecycle tracking.
Role type
Marketing Operations Lead
Builds
Marketing stack architecture, lead routing models, email lifecycle programs, and measurement dashboards
Domain
B2B SaaS / Healthcare Technology
Required skills
HubSpot administration, lead routing and scoring, database governance, email deliverability management, conversion tracking and attribution, campaign QA processes, test-and-learn program management, marketing-sales alignment
Preferred skills
Data fluency (SQL/querying), AI implementation experience, high EQ for stakeholder management
Technologies
HubSpot, SQL
Responsibilities
Architect and administer HubSpot workflows and integrations; manage lead routing, scoring models, and handoffs; ensure database hygiene and segmentation integrity; build email segmentation and lifecycle tracking; drive accurate conversion tracking and reporting; execute campaign intake, QA, and launch processes; run test-and-learn programs with ROI accountability; partner with Sales Operations on funnel definitions and SLAs
Seniority
Mid-Senior, hands-on IC