Senior Direct Marketing Manager II
Core
Own strategy, planning, and execution for Apollo's emerging direct and offline channel portfolio (Connected TV, Performance Audio, OOH, Direct Mail/Gifting) to drive top-of-funnel brand awareness and business impact.
Role type
Senior Direct Marketing Manager (Offline/Upper-Funnel)
Builds
Connected TV, Performance Audio, OOH, and Direct Mail/Gifting campaigns
Domain
B2B SaaS, Go-to-Market, Performance Marketing
Deliverable
production ML models | product features | dashboards & analysis | client delivery | infrastructure | physical/clinical work
Required skills
Direct and offline channel ownership (CTV, audio, OOH, direct mail), incrementality measurement, geo holdout testing, halo effect studies, matched market experiments, brand lift studies, creative brief writing, programmatic buying, ABM frameworks, KPI definition, statistical rigor
Preferred skills
Programmatic CTV and audio buying platforms, direct mail and gifting platforms, cross-functional collaboration, building programs from scratch
Technologies
Programmatic CTV platforms, Programmatic audio platforms, Direct mail platforms
Responsibilities
Own strategy, planning, and execution for Connected TV, Performance Audio, OOH, and Direct Mail/Gifting campaigns; Build and scale Apollo's audio program; Design and execute incrementality testing programs; Collaborate with Creative team on briefs and concepts; Manage media buying relationships and vendor partnerships; Partner with Marketing Analytics to build measurement frameworks; Work cross-functionally with Brand, Sales, and Finance
Seniority
Senior, hands-on IC
