Director of Paid Search, EDU
Core
Strategic Director of Paid Search leading search strategy and execution for Higher Education clients.
Role type
Senior IC Paid Search Director (EDU)
Builds
Full-funnel paid search campaigns for EDU clients
Domain
Digital Marketing / Higher Education
Required skills
Paid search strategy, account planning, budget management ($500k+), full-funnel optimization, client leadership, performance reporting, testing frameworks, bidding strategies, automation, attribution modeling
Preferred skills
Skai experience, Google Ads Certifications
Technologies
Google Ads, Microsoft Ads, Skai
Responsibilities
Translate client goals into full-funnel search strategies; lead account planning and forecasting; oversee end-to-end campaign execution and optimization; serve as strategic lead in client conversations and QBRs; monitor industry trends and platform changes; deliver data-driven performance reports and insights.
Seniority
Senior, hands-on IC
