Senior Data Analytics
Core
Analytical role translating complex social media data into strategic insights to guide client brand performance and decision-making.
Role type
Senior Data Analyst (Social Media & Marketing)
Builds
Strategic reports, campaign intelligence, audience studies, and client presentations
Domain
Digital Marketing / Social Media Analytics
Deliverable
dashboards & analysis
Required skills
Social media performance analysis, campaign reporting, market analysis, sentiment analysis, data extraction, presentation development, client consulting
Preferred skills
Organic content strategy, brand health analysis, conversation monitoring, database structuring
Technologies
Brandwatch, Sprinklr, ExportComments, Google Sheets, LookerStudio, Google Trends, CreatorIQ, Tubular, AppsScript
Responsibilities
Conduct social media profile and competitor analysis; Lead campaign analysis including comment extraction and sentiment measurement; Develop audience studies and market trend reports; Create high-quality client presentations and strategic narratives; Structure databases and extract data for comprehensive reporting; Support client decision-making through data-driven insights
Seniority
Senior, hands-on IC
