Director, New Product Launch Strategy (Hybrid/Remote)
Core
Design, oversee, and scale the overarching Go-To-Market (GTM) launch strategy for new features, product extensions, and additional indications to drive commercial adoption and revenue growth.
Role type
Director, Go-To-Market Strategy
Builds
New product features, product extensions, and additional indications for a point-of-care EEG platform
Domain
Medical technology / Neurological care
Deliverable
product features
Required skills
GTM strategy, market analysis, product positioning, cross-functional leadership, executive communication, commercial enablement
Preferred skills
Healthcare or medical technology industry experience, MBA, direct sales background
Technologies
EEG platforms
Responsibilities
Own the comprehensive GTM roadmap aligned with corporate growth objectives; Establish foundational frameworks for product positioning and value propositions; Synthesize insights from field engagement and customer advisory boards to influence product roadmaps
Seniority
Director, strategic leadership