Google Ads Specialist (PPC / Search)
Core
Set up, restructure, launch, and optimize Google Search and Microsoft Search campaigns for advertisers to reduce spending.
Role type
Google Ads Specialist (PPC / Search)
Builds
Optimized search advertising campaigns
Domain
AdTech, Search Advertising
Required skills
Google Ads Search campaign management, keyword analysis, match types, bid strategies (CPC, CPA), Google Ads Editor, Excel (pivot tables, VLOOKUP), analytical mindset
Preferred skills
Brand Search campaigns, Microsoft Ads
Technologies
Google Ads Editor, Excel, internal optimization tools
Responsibilities
Set up, restructure, launch and optimize Google Search and Microsoft Search campaigns; Manage keyword structures, search terms and negatives; Monitor performance (CPC, CPA, ROAS, Impression Share) and diagnose issues; Operate and configure internal optimization tool; Validate campaign data and catch anomalies; Help develop and test new features; Write short client updates or answer client questions in writing