Digital Marketing Manager - Americas
Core
Own and scale Appspace's paid media engine to drive pipeline contribution and revenue outcomes across search, social, and display channels.
Role type
Senior performance marketing manager (B2B SaaS)
Builds
Always-on paid media programs, ABM campaigns, and optimized website conversion flows
Domain
B2B SaaS marketing, paid media, account-based marketing (ABM)
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
B2B paid media strategy, multi-channel budget management, ABM campaign execution, AI-driven creative optimization, conversion rate optimization (CRO), multi-touch attribution analysis, intent data utilization
Preferred skills
Experience with AI marketing workflows, predictive analytics, cross-functional revenue alignment
Technologies
Google Ads, LinkedIn Campaign Manager, Meta Ads Manager, 6sense, Demandbase, GA4, Google Tag Manager, SFDC, Unbounce, Webflow
Responsibilities
Manage and allocate multi-channel paid media budgets; develop quarterly paid media plans based on buyer persona research; run structured A/B tests on ad copy, creative, and bidding strategies; optimize website content and UX for human conversions and AI-engine discoverability; partner with Revenue Operations to manage multi-touch attribution models; report weekly on KPIs including CTR, CPC, CPL, ROAS, and pipeline-influenced revenue
Seniority
Senior, hands-on IC