Marketing Specialist - CRM & Lifecycle
Core
Develop and execute multi-channel CRM campaigns (email, push, SMS) to drive traffic, conversion, and engagement for BWS customers.
Role type
Marketing Specialist (CRM & Lifecycle)
Builds
Multi-channel marketing campaigns and customer lifecycle programs
Domain
Retail (Alcohol/Drinks) + Digital Marketing
Required skills
Data-driven marketing, CRM automation, A/B and multivariate testing, Oracle Responsys, HTML, campaign planning, stakeholder management
Preferred skills
Experience with Amperity, agency brief management, creative design
Technologies
Oracle Responsys, Amperity
Responsibilities
Manage end-to-end CRM campaign calendar; Test and optimize campaigns for insights; Manage customer lifecycle (sign-up, onboarding, loyalty linkage); Execute tactical loyalty initiatives; Report and analyze campaign performance; Brief creative agencies.
Seniority
Mid-Senior (5+ years experience)