Senior Analyst, Analytics and Insights (Programmatic)
Core
Partner with Sales and Customer Success to monitor optimization platforms, design Real-time Brand Optimization surveys, and deliver actionable insights to clients while providing feedback to Product and Engineering on automation and model features.
Role type
Senior client-facing analytics and strategy analyst (programmatic)
Builds
Actionable insight presentations, lead marketing strategy discussions, and campaign optimization recommendations for enterprise brands
Domain
Digital media / Programmatic advertising / Marketing technology
Deliverable
client delivery
Required skills
SQL, Excel/pivot tables, campaign performance analysis, testing plan design, audience insights, reporting, optimization modeling, PowerPoint storytelling
Preferred skills
VBA/Excel Macros, Tableau, Python, SAS, media strategy, diagnostic skills
Technologies
SQL, Excel, Tableau, Python, SAS, PowerPoint
Responsibilities
Partner with Sales and Customer Success to monitor optimization platforms and design Real-time Brand Optimization surveys; Deliver actionable insight presentations and lead marketing strategy discussions with clients; Review campaign performance across revenue, performance, and pacing; Design and implement tests to evaluate model and feature performance; Consult with clients on development and alignment of marketing programs across online channels; Develop innovative measurement tools and solutions.
Seniority
Senior, hands-on IC