Senior Product Marketing Manager - Campaign Management & Outbound
Core
Senior Product Marketing Manager responsible for outbound dialer and campaign management, marketing predictive/progressive/preview dialing, and driving revenue execution for list management and omnichannel engagement.
Role type
Senior Product Marketing Manager (Outbound & Campaigns)
Builds
Outbound dialer and campaign management solutions for collections, sales, and support use cases
Domain
Cloud Contact Center (CCaaS) and AI technology
Deliverable
product features
Required skills
Product marketing, CX/CCaaS/AI domain expertise, go-to-market strategy, competitive intelligence, sales enablement, content creation, cross-functional collaboration
Preferred skills
MBA, experience with predictive/progressive/preview dialing
Technologies
Cloud contact center platforms, predictive dialing systems
Responsibilities
Craft strategic messaging to differentiate from competitors; define and manage go-to-market strategy including launch planning and sales enablement; create narratives, content, and collateral to drive acquisition and conversion; conduct competitive research; develop sales assets like videos and webinars; collaborate on demand generation campaigns; partner with product management to communicate vision and shape product future; represent the company at events and webinars
Seniority
Senior, hands-on IC