Performance Marketing Manager, Paris
Core
Drive incremental user growth in France through data-led media buying, creative optimization, and full-funnel performance marketing.
Role type
Senior Performance Marketing Specialist (France)
Builds
User acquisition and retention campaigns across Meta, YouTube, TikTok, and LinkedIn for Canva's design platform.
Domain
Digital Marketing / Performance Media / Creative Strategy
Required skills
Media buying strategy, budget management, cross-channel optimization, creative testing frameworks, incrementality studies, MMM interpretation, CRO, audience segmentation, bidding strategies, automation, AI tooling adoption
Preferred skills
Native-level French, experience with TikTok Content Suite, familiarity with lift studies, experience in remote multi-market environments
Technologies
Meta, YouTube, TikTok, LinkedIn, MMPs, MMM tools, AI tooling
Responsibilities
Own day-to-day media buying and optimization across key channels; translate France priorities into concrete media strategies; manage creative rotation and asset performance; partner with data teams for incrementality studies; lead CRO initiatives; improve performance marketing systems and workflows
Seniority
Senior, hands-on IC
