Performance Marketing Manager, Madrid
Core
Drive incremental user growth in Spain through data-led media buying, creative optimization, and full-funnel management across Meta, YouTube, TikTok, and LinkedIn.
Role type
Performance Marketing Specialist (Spain)
Builds
User acquisition campaigns and funnel experiences for Canva's design platform in the Spanish market.
Domain
Digital Marketing / Performance Media
Required skills
Media buying strategy, budget management, cross-channel optimization, creative testing frameworks, incrementality studies, MMM interpretation, audience segmentation, bidding strategies, CRO, automation, AI tooling
Preferred skills
Native-level Spanish, experience with TikTok Content Suite, experience with Apps and Web based products
Technologies
Meta, YouTube, TikTok, LinkedIn, MMP, MMM
Responsibilities
Own day-to-day media buying and optimization across multiple channels; translate Spain priorities into concrete strategy and plans; set media mix and lead budget allocation review processes; partner with Data team to run incrementality studies and interpret MMMs; translate performance data into clear creative insights; actively manage creative rotation; evaluate audience segmentation, targeting, and bidding strategies; work closely with creative team to maximize TikTok Content Suite; lead formulation, implementation and learning cycles through CRO initiatives; improve performance marketing systems and workflows with a focus on automation and AI tooling
Seniority
Mid-Senior, hands-on IC
