Performance Marketing Specialist, Turkiye (12-month Contract)
Core
Drive incremental user growth in Türkiye through data-led media buying, creative optimization, and full-funnel management across Meta, YouTube, TikTok, Snapchat, and LinkedIn.
Role type
Performance Marketing Specialist (IC)
Builds
User acquisition campaigns and traffic to Canva's web and app products in Türkiye
Domain
Digital Marketing / Performance Media / SaaS
Required skills
Media buying strategy, budget management, cross-channel optimization, creative testing frameworks, incrementality studies (MMM/lift), audience segmentation, bidding strategies, CRO, automation
Preferred skills
Experience with AI tooling for marketing, reusable system building, native vertical video content strategy
Technologies
Meta, YouTube, TikTok, Snapchat, LinkedIn, MMPs, MMM tools
Responsibilities
Own day-to-day media buying and pacing across creative-led channels; translate local priorities into concrete strategy; set media mix and budget allocation; partner with data teams for incrementality studies; translate performance data into creative insights; manage creative rotation and testing; evaluate targeting and bidding strategies; lead CRO initiatives; improve marketing systems and workflows
Seniority
Mid-level, hands-on IC