Marketing Specialist
Core
Design and automate marketing processes, manage lead generation campaigns, and execute multi-channel marketing initiatives for a financial platform serving local businesses across Europe. (via careerplan.io/jobs/5fbd95aa-4c30-4ba6-ad98-22090ee50fbf-marketing-specialist-at-teya)
Role type
Marketing Specialist (G2M strategy & performance marketing)
Builds
Customer-centric marketing engine and G2M strategy for local business financial platform
Domain
Fintech / Local Business Services
Required skills
Digital lead generation, PPC campaign management, email marketing, social media marketing, PR campaign execution, CRM automation, content creation, data analysis, cross-functional collaboration, vendor management
Preferred skills
Marketing automation expertise, sales enablement material creation, customer retention communication
Technologies
Google Analytics, CRM systems, email marketing tools, PPC platforms, social media platforms
Responsibilities
Conduct market research and competitive analysis to inform strategy; Develop and run lead generation campaigns; Manage end-to-end PPC, email, social media, and PR campaigns; Create content across digital and print platforms; Collaborate with product and sales teams on unified messaging; Manage external vendor relationships and timelines
Seniority
Mid-level, hands-on IC
