Performance Marketing Manager
Core
Own and scale paid acquisition programs primarily on Meta to drive family sign-ups for a private home phone service.
Role type
Senior Performance Marketing Manager (Paid Acquisition)
Builds
Paid social campaigns and diversified growth engine for a consumer hardware product
Domain
Consumer hardware / Family safety technology
Required skills
Paid social strategy, Meta advertising optimization, creative pipeline management, multi-channel testing, budget planning, data analysis
Preferred skills
Influencer partnership, brand tone alignment, cross-functional collaboration
Technologies
Meta Ads, Hex, analytics dashboards
Responsibilities
Optimize paid social campaigns on Meta using performance data; manage creative pipeline with internal and external partners; test and scale new advertising platforms; build and maintain real-time performance dashboards; plan and allocate budget across channels; partner with Brand team on integrated campaigns
Seniority
Senior, hands-on IC