Marketing Tracking & Measurement Manager
Core
Own marketing tracking & measurement, lead CRO measurement & experimentation, and build full-funnel marketing analytics to drive client acquisition and retention.
Role type
Marketing Analytics Manager
Builds
In-house tracking, CRO, and analytics frameworks backed by a tier-1 tech stack
Domain
Healthtech / Digital Marketing
Deliverable
production ML models | dashboards & analysis
Required skills
GA4, Google Tag Manager, full-funnel marketing, attribution modeling, experimentation design, data visualization, stakeholder management, cross-functional collaboration
Preferred skills
Media mix modeling, multi-touch attribution, incrementality testing, MarTech stack evolution
Technologies
GA4, GTM, CRM, Web/App platforms, Media channels
Responsibilities
Own marketing tracking & measurement including GA4, GTM, data layers, and privacy-compliant data collection; Lead CRO measurement & experimentation to drive conversion; Build full-funnel marketing analytics connecting data across GA4, media, CRM, and sales platforms; Deliver actionable insights via ad-hoc analysis and performance reporting; Partner cross-functionally with Data, Marketing, Product, Engineering, and Sales teams; Shape the future measurement strategy including media mix modeling and multi-touch attribution
Seniority
Mid-level, hands-on IC
