Sr. Director, Product Management (Marketing OS & Lead Generation Suite)
Core
Define vision and strategy for HighLevel's Marketing OS and Lead Generation Suite, unifying tools to help agencies and SMBs attract, capture, nurture, and convert leads.
Role type
Senior Director, Product Management (Marketing OS & Lead Generation)
Builds
End-to-end lead generation and marketing operating system including funnels, ads, email, SEO, and AI-driven workflows.
Domain
SaaS / B2B Marketing Technology / AI
Deliverable
product features
Required skills
Product strategy, portfolio management, lead generation, digital marketing, conversion optimization, AI integration, cross-functional leadership, data analytics, business monetization
Preferred skills
SMB and agency domain expertise, experience with funnel/landing page tools, paid ads platforms, email automation, local SEO
Technologies
APIs, integrations, ecosystem partnerships
Responsibilities
Define long-term vision for the Marketing OS ecosystem, lead product managers and cross-functional teams, partner with Growth and Sales to drive adoption and revenue, embed AI into autonomous marketing workflows, establish core performance metrics, align stakeholders on roadmap priorities
Seniority
Senior, strategic leadership with hands-on product ownership